20140326 Digital Media Project Brief

1. Project: Series of design for 2014 MFM Final Year Degree Show

2. Main Theme: Iconic little orange man

(The prototype of little man)

3. Slogan: We make the world different

4. Inspiration:
    -Otto Neurath: Isotype design. Otto Neurath use remarkable graphic in writing sentence to help readers to understand the meaning.
    -Nike/Adidas advertisements: Use the remarkable slogan to promote their product and create kinds of 'sporty' atmosphere.

5. Design focus:
    - The project mainly focus on the slogan I created.
    - Moreover, using little orange man to represent the student who studies in media is different and can make the world in different look.
    - In order to emphasise the importance of the orange man. I use black man to represent other people so that the orange man will be distinctive.
    - The colour for whole series of design will be black.
    - Basically the fonts will be quite straight rather than cartoon style. (P.S this is tutor's advise, this can have some comparison between words and graphic)

6. Software I am going to use:
   - Illustrator
   - Photoshop

7. Technical support:
   - Monday workshop
   - Tutor
   - Chinese reference book : 1. The 229 skills for illustrator 2. Using photoshop and illustrator to play design

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